Local Toyota dealers supported those with intellectual disabilities at this year's Bite of Oregon, which ran Aug. 8 to 10 in Tom McCall Waterfront Park.
The Portland Metro Toyota Dealers Association raised money to support Special Olympics Oregon's Respect campaign. For everyone who signed the Respect banner in the association's booth, the dealers donated $5 and then contributed the rest of the maximum of $4,000 themselves.
The campaign is part of a nationwide initiative to raise awareness about the hurtful effects of the word retard(ed) and encourage people to pledge to stop using the R-word.
Created at the 2009 Special Olympics World Winter Games, the campaign spreads the message in schools, organizations and at community events, such as the one at Bite of Oregon.
Last month, Toyota also announced a sponsorship of the Special Olympics World Games Los Angeles 2015 and plans to donate the use of 400 vehicles to LA2015, the events organizing committee.