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Woodburn-based radio stations could change hands in May

The three Woodburn radio stations currently owned by Don Coss, including La Pantera, are in the process of being purchased by other entities.

Amador Bustos, president of Bustos Media LLC, based in Portland, said his company has placed a request to purchase La Clásica 95.1-FM with the Federal Communications Commission. Bustos Media currently owns seven Portland area radio stations focused on the Latino community.

“Woodburn and Salem have a significant Hispanic population and it’s adjacent to the market we do here in Portland,” Bustos said. “So this would be a good complement, working with the Hispanic population there that continues to thrive.”

He said the two other Woodburn-based stations, KWBY-AM 940 “La Pantera” and KCKX-AM 1490, are in the process of being purchased by Edward Distell, a Bustos consultant who is making the purchase independently.

A voluntary assignment of license shows the agreement between Distell and Coss regard the two stations. Bustos pointed out that the process of selling a radio station takes about 60 to 90 days to process with the FCC.

“We should close on the deal in early May,” he said.

Dorecia Luse, corporate administrative director and vice president to Coss, said the radio station has not been sold.

“It’s business as usual,” she said. “We have taken our role in the Woodburn community very seriously.”

If the purchase does go through, Bustos said listeners would likely not notice a difference.

“There will be different owners but there will still be offices in the valley, still the same locations for transmitter sites and still the Woodburn and Salem market,” he said. “The signal’s not going to change. The southern Willamette Valley will continue to be served.”

Bustos Media already owns KQRR-AM 1130 “Portland Christian Radio,” which broadcasts in a Russian-language religious format and serves the Mount Angel area.




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