Lance Donnelly received the final permits on Dec. 4 to unlock the doors of his ninth Tan Republic franchise located on Mount Hood Avenue.
The new location has a special place in Donnellys heart, as he was raised in Aurora and attended North Marion High School.
I have been looking at this location for quite a few years, he said. Ive always had my eye on doing a store next to where I grew up.
Donnelly opened his first location eight years ago on Market Street in Salem. Today, he has 56 tanning salons ranging from as far north as Lacey, Wash., to as far south as Grants Pass. Donnelly builds each location and sells them as individual franchises.
The more stores we build, were perfecting the system as we continue to multiply. Every time we do that, we get better and better at it each time. I feel like were at that point where we can be much more efficient, Donnelly said. Everything is easier, we can make it nicer, the customers are happier and thats the biggest thing Ive learned since Ive started the company.
Donnelly says his goal is to have the best stores where he resides and continues to replicate. His vision is to continue what he has developed in Oregon and branch out to additional states.
We want to build a customer for life. If that means theyre going to come in a couple times a year, I want them to come in a couple times a year forever, Donnelly said. Thats what makes us different.
Five levels of tanning are offered: silver, gold, platinum, diamond and mystic spray tanning. The tanning bed lamps range from 120 to 1500 watts.
Donnelly will be holding a special offer for the first 100 customers that purchase the bronze without borders membership, which allows customers to tan at any location.
For more information, visit www.tanrepublic.com or the store at 1537 Mount Hood Ave., Suite 108.