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Sauerkraut Festival picked for stop on national tour, TV exposure

Festival to appear on the nationally syndicated Better Show on Oct. 24


by: SPOTLIGHT FILE PHOTO - 2011 Sauerkraut Festival contestants in the always popular sauerkraut eating competition rejoice at its conclusion. License to Spill organizers said the festival matches their theme of messy food.Scappoose Sauerkraut Festival organizers got a boon late last week when they learned the festival was picked to be a stop on the rolling “License to Spill” tour, a national tour sponsored by Mohawk Flooring that draws local and national TV exposure.

“We’re a little nervous but totally excited,” said festival organizer Beth Pulito. “We hope it brings people this year.”

Pulito said she’s most excited that footage of the festival, now in its 24th year, will be available to promote next year’s quarter-century milestone.

“We feel this couldn’t have happened at a better time,” she said.

License to Spill started in Atlanta in March and is slated to wrap up in Phoenix in early November. The tour and the events it features are frequently showcased on the “Better Show,” a nationally syndicated lifestyle program produced by the multimedia corporation, Meredith.

In addition to TV, Meredith has in its portfolio publications such as Better Homes & Gardens, Parents, Eating Well and numerous other lifestyle magazines.

The “Better Show” reaches 85 million households, according to the company’s website. It is in its seventh season.

The Scappoose Sauerkraut Festival will appear on the “Better Show” on Thursday, Oct. 24, said Mia Mikowicz, associate producer for the License to Spill tour.

Mikowicz said the Scappoose Sauerkruat Festival matched the tour and “Better Show’s” focus.

“It’s been going on for years. They have the best sauerkraut recipe in the world and they have this established thing in the Portland area for 24 years,” she said. “It’s a tried and true thing.”

“It also met our theme of messy food,” Mikowicz added.

Mikowicz said festivalgoers can expect her and her team to move through the festival with TV cameras in hand, inviting people to explore Mohawk carpeting. Also, a correspondent from KPTV in Portland is expected to provide coverage.

Pulito said the local coverage will be key for next year’s festival.

“The fact that there will be some coverage from a local Portland station, they’ll know what is going on, so when we promote it next year there will be some connection to what it is,” she said.

The Scappoose Sauerkruat Festival is Saturday, Sept. 21, starting at 9 a.m. in Heritage Park.