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20 Apr 2014
21 Apr 2014
Coke, NFL.com among most-watched Super Bowl ads
Which Super Bowl ad did you pay attention to?
Rentrak, Portlands media viewership measuring company, says the most-watched ads in Sundays game were from NFL.com, Kia, Audi, Coca-Cola and Nestle.
Microsofts ad had the highest social media response, according to Rentrak, followed by ads for MetLife, Maserati, Doritos, Pepsi, Budweiser and SodaStream.
Rentrak used its Ad Retention Index to judge viewership during Sundays game, in which the Seattle Seahawks beat the Denver Broncos 43-8. According to Rentraks analysis, viewership for the ads, and the game, stayed pretty steady, even though score was lopsided.
Rentrak provides audience measurement services for movie, television and advertising professionals.