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New bakery hopes to calm the 'Rage'

Local shop — New business caters to paleo needs, sells paleo treats for those craving sweets


There’s a moment for many that can described as a “rage.” A craving hits — most often for something sweet. But those following diets or with restrictions often have to ignore the “rage.” Finding themselves in a similar situation, Kim McIntyre, Lauren O’Halloran and Ryan Verus decided to find a solution.

“We all loved ‘normal’ treats,” O’Hal­loran said. “Do­ing a food challenge made us change our diet is how we all started to bake. We found out the stuff we made was actually pretty good.”

The “stuff” was paleo friendly desserts. Almond butter cups, chocolate chip cookies, scones, coffee cake, brownies — all relatively healthy alternatives to their normal counterparts.

“We want to make something that we want to eat and also satisfy that sugar craving,” McIntyre said. After a few months of planning, Paleo Rage became a reality and started selling goods to a niche group of customers. by: SUBMITTED - Healthy treats - (from left) Lauren O'Halloran, Ryan Verus and Kim McIntyre partnered to start Paleo Rage, an online bakery providing sweets for the paleo eater, after bonding at Newberg Crossfit.

“The nice thing we’ve found in our first orders is it’s not necessarily paleo but their kids can’t have chocolate chip cookies (due to an allergy),” she said. The products are dairy, grain and sugar free, simultaneously meeting multiple dietary needs. ‘So it’s appealing to a lot of people in that way.”

As a relatively new business, recipes are still changing and the store is still online only.

“It’s word of mouth at this point,” McIntyre said. “In terms of meeting a need for people, we’ve seen there are a lot of people that want to try something new.”

By fall, they hope to start selling regularly at markets and maybe one day have a storefront. But for now, the focus is really on the product.

“We’ve found some paleo recipes, then changed them to taste better. That’s been a fun thing,” O’Halloran said. “We’re not putting any limits. We do have goals, but we’re focusing on the smaller stuff right now.”

Such as per­fecting the final product so it tastes like something people want to eat, not as a disappointing alternative.

“Can I turn that coffee cake into something, we all joke, that doesn’t taste like a dirty dish sponge?” McIntyre said. Con­sid­ering they have both encountered situations where non-paleo-eating people want to eat their treats, they consider business a success so far.

“It’s like an extra compliment,” O’Halloran said.

Even though Paleo Rage is only online, McIntyre said it’s something they look forward to exploring.

“You can almost dream bigger,” she said. “You almost never know what can happen at this point because of how much online and presence has changed for businesses.”

For more information, visit www.facebook.com/Paleo Rage/.



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