Local shop New business caters to paleo needs, sells paleo treats for those craving sweets
Theres a moment for many that can described as a rage. A craving hits most often for something sweet. But those following diets or with restrictions often have to ignore the rage. Finding themselves in a similar situation, Kim McIntyre, Lauren OHalloran and Ryan Verus decided to find a solution.
We all loved normal treats, OHalloran said. Doing a food challenge made us change our diet is how we all started to bake. We found out the stuff we made was actually pretty good.
The stuff was paleo friendly desserts. Almond butter cups, chocolate chip cookies, scones, coffee cake, brownies all relatively healthy alternatives to their normal counterparts.
We want to make something that we want to eat and also satisfy that sugar craving, McIntyre said. After a few months of planning, Paleo Rage became a reality and started selling goods to a niche group of customers.
The nice thing weve found in our first orders is its not necessarily paleo but their kids cant have chocolate chip cookies (due to an allergy), she said. The products are dairy, grain and sugar free, simultaneously meeting multiple dietary needs. So its appealing to a lot of people in that way.
As a relatively new business, recipes are still changing and the store is still online only.
Its word of mouth at this point, McIntyre said. In terms of meeting a need for people, weve seen there are a lot of people that want to try something new.
By fall, they hope to start selling regularly at markets and maybe one day have a storefront. But for now, the focus is really on the product.
Weve found some paleo recipes, then changed them to taste better. Thats been a fun thing, OHalloran said. Were not putting any limits. We do have goals, but were focusing on the smaller stuff right now.
Such as perfecting the final product so it tastes like something people want to eat, not as a disappointing alternative.
Can I turn that coffee cake into something, we all joke, that doesnt taste like a dirty dish sponge? McIntyre said. Considering they have both encountered situations where non-paleo-eating people want to eat their treats, they consider business a success so far.
Its like an extra compliment, OHalloran said.
Even though Paleo Rage is only online, McIntyre said its something they look forward to exploring.
You can almost dream bigger, she said. You almost never know what can happen at this point because of how much online and presence has changed for businesses.
For more information, visit www.facebook.com/Paleo Rage/.