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Thirsty? New event promotes business

Wine news — Thirsty Thursday at Yamhills Gallery will feature local winery each month


When the owners of Yamhills Gallery began looking for a new, fun way to bring in customers and develop a special monthly event, Christie Peterson, sales and marketing for the gallery, said after brainstorming she developed “Thirsty Thursday.”

“We’re trying to promote local wineries and trying to bring in customers and let them do a wine tasting,” Peterson said.

Thirsty Thursday takes place on the third Thursday of every month, with the first event held last week.

“We had our first one with Blakeslee Vineyard pouring for us,” she said.

Sheila Blakeslee, owner of Blakeslee Vineyard, said it was a positive experience for the vineyard.

“There weren’t as many people as (we) thought there would be, but it was a very positive experience,” Blakeslee said. “We’ve poured off premise before, often, we’re very familiar with it and we enjoy doing it. At that particular event we didn’t actually receive a lot of business. When we do that sort of thing we like to know we got a lot of exposure as well. That’s important.”

But she said it’s certainly an event they would participate in again if invited.

The events always feature a special of some sort. This event the special was 20 percent off Dansko shoes.

Looking forward, Peterson said she hopes to continue Thirsty Thursday for the foreseeable future, especially considering the customer feedback.

“It was great, our customers really enjoyed it,” she said. “We had customers from Mc­Minnville that came just for this. A lot of people just want to support the local community.”

That fact, she said, also gives people an opportunity to learn about new wineries they may not have had a chance to taste or visit with.

“We’re hoping to maybe pair this with artist’s receptions (as well), because we do have about four artist receptions around the year,” Peterson said. “So as we get more local artists, we might pair it with Thirsty Thursday.”

Although the next winery hasn’t been selected for April, those interested can find out more information about www.yamhillsgallery. com.




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