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Everything has a story at Fire & Flood

New tasting room draws name from Willamette Valley soil types, flavor profiles


The Willamette Valley has three distinctive soil types. Chapter 24’s new tasting room, Fire and Flood, harvests grapes from two of them.

“What we want to do is focus on distinct flavor profiles that Oregon brings us, volcanic soil versus sedimentary soil,” said Jessie Gordon, tasting room manager at the First Street business. “With volcanic (soil) this pinot noir tends to be heavily high toned aromatics, red fruit driven, really great soft tannins. With sedimentary soils you’re going to lean toward darker fruit, heavier tannins (and a) little bit more earthy characteristics. It’s a different way to explore Oregon pinot, which I think is really exciting.”by: GARY ALLEN - Getting started - Jessie Gordon manages Chapter 24 vineyard's new tasting room Fire and Flood. The tasting room, located at 602A E. First St., opened quietly in late September with an open house scheduled for Oct. 28.

And it’s these concepts Gordon said led to the tasting room’s name — fire being representative of the volcanic soil and flood of the sedimentary soil.

“Chapter 24 itself is named after Homer’s ‘Odyssey,”’ she said. “It’s the final chapter (which represents Mark Trarlov, winery owner’s) return to Oregon and his final chapter here. He is a master storyteller, so everything has a story behind it, which is wonderful because that’s what wine is about.”

She said the Two Messenger 2012 wine is based on an “Alice in Wonderland” quote.

“You must have two, one to come and one to go,” Gordon said. “The idea being that you need both wine and (vintner) to make a delicious and harmonious wine.”

Chapter 24 doesn’t have a brick and mortar location yet, but Gordon said that allows the tasting room to be different.

“We can showcase our wines, but feature small wines that don’t have their own outlets,” she said. “(It’s a) way to have people stumble in here and try wines they normally wouldn’t. I think that’s truly what sets us apart, is having our own label as well as guest wineries.”

The business plans to put down roots in Dundee, in “an undisclosed location,” in the spring, she said.

The tasting room’s roots are a little more temporary, she said. That’s because the winery’s owner, general manager and national sales manager are all based out of New York, so for the time being their focus is on the East Coast.

“How the wine industry works here is people infiltrate the local Oregon market then move out,” she said. “We’re flipping that model and starting on the east coast then moving back to Oregon.”

The winery will always be based in Oregon, she said. So to introduce the industry to Fire and Flood, an open house has been slated for Oct. 28.

“Wine & Spirits Magazine just wrote an article about Chapter 24 and called it one of 11 wineries to watch,” she said. “The downfall is people can’t find a way to purchase our wines. But in a way it adds mystique to us.”

Currently, Fire and Flood has wines from Walter Scott Wines, Coattails and their own 2012 Pinot Noir’s, Two Messengers, The Fire and The Flood.

The tasting room is open from 11 a.m. to 5 p.m. Thursday through Monday and is located at 602A E. First St.

Visit www.fireandfloodoregon.com for more information.



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